A new destination for the purveyors of beauty, Vanity Group.
A new identity and a growing list of clients, Vanity Group were seeking a new website to match their updated identity. In order to showcase this new identity and impressive list of brands, we designed and developed a new headless website that is fast, engaging and functional.
A new design language
The new Vanity group brand allowed us to import a bold colour palette and typography system that works well across all devices. The interface for mobiles aims to bridge the web vs. app experience, with user behaviours commonly found inside apps for a more genuine experience.
No frills.
The website, although modern and engaging, has a highly functional experience for both B2C and B2B audiences to tackle head on.
