A new destination for the purveyors of beauty, Vanity Group.
A new design language
The new Vanity group brand allowed us to import a bold colour palette and typography system that works well across all devices. The interface for mobiles aims to bridge the web vs. app experience, with user behaviours commonly found inside apps for a more genuine experience.
The website, although modern and engaging, has a highly functional experience for both B2C and B2B audiences to tackle head on.