Projects

A new brand and eCommerce website for The Balcony Garden, Australia's biggest online retailer of garden pots.

Shipping more online pots than anyone in Australia, The Balcony Garden live with a passion for producing handmade pots of the highest quality. Sourced globally, their beautiful collection of handmade pots are designed to perfectly compliment the architecture and design of any home. Using ethically sourced materials and practices, their products are adaptable for both interiors and exterior usage.

Client
  • The Balcony Garden
Services

  • UX & UI Design

  • Headless eCommerce

  • Frontend Development

  • Brand Development

  • Graphic Design

  • Identity Guidelines

  • Print Refinment

Technology

  • Vue.js

  • Storyblok

  • BigCommerce

Links

The Balcony Garden identity was created to be clean, flexible and memorable. The brand mark variations are utilised across a variety of rollout collateral that consumers would find familiarity with.

eCommerce website

The eCommerce website was designed to work cohesively with the new identity and optimise the customer journey. Sitemapping, User flow architecture, UX Wireframes and UI Designs were created before the undertaking of the eCommerce development.

The website has been iterated and grown over time, with a recent migration from WooCommerce over to BigCommerce.

What the client says