A new brand and eCommerce website for The Balcony Garden, Australia's biggest online retailer of garden pots.
The Balcony Garden identity was created to be clean, flexible and memorable. The brand mark variations are utilised across a variety of rollout collateral that consumers would find familiarity with.
The eCommerce website was designed to work cohesively with the new identity and optimise the customer journey. Sitemapping, User flow architecture, UX Wireframes and UI Designs were created before the undertaking of the eCommerce development.
The website has been iterated and grown over time, with a recent migration from WooCommerce over to BigCommerce.