Identity, design and eCommerce design & development for Australia's biggest regional telco provider, Southern Phone.
Needing to stay relevant to existing and appeal to new customers, Southern Phone needed a brand that was modern, fresh and approachable. The brand has extended across all of Southern Phone print and digital touch points, including the design and development of their headless eCommerce website.
Brand Development
Southern Phone existing branding included the shape of Australia as a key element in the logo, so a modernised brand mark was created. This influenced the entire identity in colour, shape, type, iconography and general design systems.
The Southern Phone website has included input from Raak at both a front and back end level on an ongoing basis. This includes the front end eCommerce website, customer and staff portals and applications.
