Identity & Headless eCommerce for pot cluster connoisseurs, Slugg.

A new brand to the market, Slugg understands how hard it can be choosing pots for your plants, especially online. With a specially crafted trio of pots, Slugg make the decision making easy and needed an easily experiential eCommerce site to match. A headless Bigcommerce build, the digital brand experience takes the user front store front to checkout in three clicks.

  • Slugg
  • Brand Identity

  • Style Guide Design

  • Information Architecture

  • UX Wireframes

  • UI Design & Prototyping

  • Front End Headless Development

  • BigCommerce & Platform Migration

  • BigCommerce

  • Storyblok

As easy as 1, 2, 3

As a new entry to the market, Slugg's ambition was to stand out in the crowd with a fun, vibrant and contrasting identity that differed from the contemporary and serious tone of it's competitors. Through visual and language cues, we worked with the team at Slugg to replicate the 3-pot cluster product into it's overall identity, giving them leverage to expand on themes with their marketing, design and advertising growth. Our brand rollout has so far included identity and brand mark design, character illustrations, packaging, digital media and the website.

Powered by industry leading Saas services

As a headless build, Slugg is empowered with the flexibility it allows. We used StoryBlok as the headless CMS, making content updates, changes and future growth simple and manageable for both Raak and the Slugg team. BigCommerce is the eCommerce partner on this project, making product management a breeze.