Identity & Headless eCommerce for pot cluster connoisseurs, Slugg.
As easy as 1, 2, 3
As a new entry to the market, Slugg's ambition was to stand out in the crowd with a fun, vibrant and contrasting identity that differed from the contemporary and serious tone of it's competitors. Through visual and language cues, we worked with the team at Slugg to replicate the 3-pot cluster product into it's overall identity, giving them leverage to expand on themes with their marketing, design and advertising growth. Our brand rollout has so far included identity and brand mark design, character illustrations, packaging, digital media and the website.
Powered by industry leading Saas services
As a headless build, Slugg is empowered with the flexibility it allows. We used StoryBlok as the headless CMS, making content updates, changes and future growth simple and manageable for both Raak and the Slugg team. BigCommerce is the eCommerce partner on this project, making product management a breeze.