Outside Envy

Branding & Digital


Recognition & Awards:
Mindsparkle Mag – Site of the Day

About the Client:
Mel Smythe has always had a thing for other people’s houses. As a child, she’d observe people’s homes and the placement of furniture, wondering why some people had interesting homes with objects of beauty while others seemed not to care quite as much.
It was this curiosity that led the Collingwood-based interior designer to pursue her creative calling and with a newly-founded outdoor furniture brand (Outside Envy) under her belt, this former-nurse is well on her way to achieving alfresco glory.

How we helped:
A client brief was the catalyst for creating the range, as it was almost impossible to source beautiful bespoke outdoor furniture that was both comfortable and durable. According to the brand’s philosophy, Outside Envy is the crafstman-made furniture collection that will make others envious, so we felt the brand’s web presence should incite the same kind of jealousy too.
Aside from developing a beautiful and fully responsive website, we have also developed branded print collateral and we are currently collaborating with the design and fabrication gurus at Like Butter, to create the fit-out for Outside Envy’s exhibition space at DEN FAIR.
Services included:

• Website Design
• Website Development
• Brand Development
• Print Design
• Environmental Design


You can view the live website here

If you like what you see and have a project in mind, then please get in touch. Whether your project is big or small, we would love to hear from you.

To see a similar project, you should see what we did for 111Mitchell & Bali Body.