Branding & Direction, Website Design & Development
About the Client:
Modulr kitchens are faster, stronger and offer countless options for customisation – to help you create the perfect kitchen to suit your lifestyle, in next to no time at all. In the early stages of the brand rollout, Modulr kitchens use Titusonic® ultrasound fastening technology to assemble cabinets with a completely glueless process that is quicker, cleaner and 30% stronger than traditional cabinet joinery methods.
How we helped:
Requiring a brand new name and identity, Raak created the name and entire identity. The interactive logo has been built to reflect the nature of the product itself, and will come to life with animation and further rollout. The flexible identity makes application on numerous media easy but constrained within the Brand Guidelines which we have developed. The website is in a phased launch period, but will include an interactive Kitchen Builder, making it easy for Consumers and Kitchen Installers alike to build their kitchen entirely online and sent to their door – pre fabricated. More on these updates to come…
- Naming & Strategy
- Brand Guide Development
- Art Direction
- Corporate Stationery and Collateral Rollout
- Print & Digital Advertising Media
- Website and Web Application UX Design
- Website and Web Application UI Design
- Website and Web Application Development
You can view the landing page website here
Modular Branding System
The grid system that has been developed using the values from the wordmark allow for flexible uses of the brand mark. This application will be seen in further rollout material to come.