111 Mitchell Property Development
Branding & Digital
About the Client:
111 Mitchell is Bendigo’s latest inner city development – a contemporary fusion of residential, retail and commercial spaces, all in the heart of the CBD. Architecturally designed, much thought has gone into the development of 111 Mitchell and once complete, the project will pay homage to Bendigo’s historic roots, while also acknowledging its modern-day status as a regional city with a metropolitan feel.
How we helped:
Located and named respectively; the development at 111 Mitchell Street needed a strong brand developed to convey the kind of quality and modern aesthetic that the development team had envisioned. Using a geometric Sans Serif as the base which the brand was quickly developed around, it also inherited strong qualities from the Real Estate client in McKean Mcgregor for brand cohesion in market.
We also built 111 Mitchell’s fully responsive website from the ground up, establishing a sleek and contemporary web presence to reflect the aesthetic of the building and the lifestyle it offers.
RAAK’s comprehensive work for 111 Mitchell also included the design and production of all collateral, from brochures to flyers as well as fencing and displays. Social media was another important consideration and the purpose of the 111 Mitchell Facebook page is to increase its reach in attracting potential buyers.
- Branding & Brand Guide
- Print Production
- Brochure & Marketing Collateral Design
- Fence Banners & Displays
- Website Design
- Website Development
- Social Media Management